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House of Aksh

Scope

Brand Discovery & Strategy
Visual Identity System Development
Design Language
Market & Competitor Research
Brand Collateral Design

Role

Service

Timeline

Lead Designer

Logo Design & Brand Identity

5 Weeks

House of Aksh

House of Aksh is a premium Indian wedding garment brand, specializing in exquisitely tailored attire that celebrates the grandeur and traditions of Indian weddings. With a focus on creating timeless pieces, House of Aksh merges modern design sensibilities with rich cultural heritage to offer a bespoke experience for brides, grooms, and families.

Our role was to craft a compelling brand identity that reflects their core values—luxury, tradition, and personal touch—while appealing to contemporary tastes. Through a carefully curated branding approach, we aimed to establish a visual presence that resonates with the target audience.

House of Aksh speaks the language of elegance and tradition, with a modern twist. Its voice is:

  • Sophisticated yet Relatable: The tone embodies luxury but remains approachable, reflecting the personal nature of wedding attire.

  • Cultural & Timeless: A deep respect for Indian heritage, balanced with contemporary trends, shines through.

  • Personalized & Authentic: Just like each custom-tailored garment, the voice is tailored to individuals, emphasizing authenticity and attention to detail.

House of Aksh positions itself as the go-to brand for custom Indian wedding garments. By blending tradition with modernity, they cater to clients who value heritage but seek unique, personalized designs. Their focus is on quality craftsmanship, exclusivity, and creating memories that will last a lifetime.

The brand appeals to high-end clients who want their wedding attire to be a blend of traditional craftsmanship and modern elegance, ensuring that every piece tells a personal story.

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