To develop a strategic brand identity that reflects trust, seamless motion, and efficient workforce transport systems.
Design a brand that doesn’t just look corporate—but moves like a corporate vehicle should. Bold, modern, seamless.
Raft Wheel
Scope
Whiteboard Phase: Discovery & Mapping Ideas
What does workforce transportation truly need in today’s fast-moving business world?
Role
Lead Designer
Raft Wheel
When we set out to create the branding for Raft Wheel, we envisioned more than just a transportation solutions company—we aimed to design an identity that reflects movement, efficiency, and trust.
From the logo design to the visual language, every element was crafted to resonate with the brand’s core philosophy: streamlining workforce transportation with reliability and innovation. The circular elements in the logo symbolize continuous motion and seamless connectivity, while the color palette conveys dependability and modernity—a perfect balance for a brand that moves people forward.
The typography is bold yet approachable, mirroring Raft Wheel’s commitment to clarity and efficiency. The overall brand identity was built to instill confidence in businesses seeking optimized mobility solutions for their workforce.
Designing for Raft Wheel was about more than aesthetics; it was about creating a visual narrative that aligns with its mission—ensuring every journey is smooth, every transition seamless, and every partnership strong.
